Case Study
Overview
This project is a conceptual 3D motion branding study exploring a more cinematic and contemporary direction for the New Balance visual identity. The piece reimagines the brand logo within a dark, high-contrast environment using reflective materials, glass refraction, and dynamic motion graphics-inspired camera work.
Goal
The goal was to push the logo beyond static identity and into a more immersive, advertising-driven visual system suited for modern digital campaigns.
Conceptual 3D motion graphic for New Balance.
Software used - Blender, After Effects
Logo Exploration
Software used - Blender, After Effects, Photoshop
Proceeded with two from exploration
Use Cases
Advertising campaigns
Social media brand identity animations
Product launch advertisements
Website splash page
Stills
